Google Posting and messaging for google my business

Google Posts for small businesses moves to Google My Business

 

Google has moved the management location of Google Posts and the company hopes to expand Posts to more businesses and organizations.

 

Chatting with customers is a new Google My Business feature. Google My Business allows you to chat directly with customers who find your business listing on Google Search. Responding to customers can help you answer their questions, tell your business’s story, and attract more people to your location.

 

How soon can you use this new feature?

 

Although Google has been recently expanding Google Posts to more and more businesses, organizations and people, Google says it is still not open for businesses that weren’t already invited into the program. Google did say that they do hope to expand it to more over time and promised an update to come soon.

 

We will keep you posted on when Google expands this feature to more businesses and how you can use it. For those of you that work with us this new feature has already been implemented to your page. 

 

For now, if you do have access, you can see it under a location within Google My Business, by clicking on the menu bar on the left to expand the location’s features and options.

 

 

Why is it so important?

 

Because it appears highly ranked in Google search results for your business name. Another reason is because when you search your business on a mobile device you will own more space and giving your business a higher chance to get the click or the call opposed to a paying competitor. 

 

Google Posts isn’t the official name of this service. Google hasn’t given it one. In lieu of that, Search Engine Land calls it Google Posts based on language Google itself uses on the Google Post home page. That page does say “Posts by Google,” but only in the title tag, not in the page’s body copy.

 

Google Posts were first launched in January 2016 for US presidential candidates to use, with the posts appearing in a card-like format that Search Engine Land has dubbed “Candidate Cards.” In March 2016, Google Posts were extended for use by businesses, again with a card-like format showing at the top of search results. These “Business Cards,” as Search Engine Land calls them, were only offered to a tiny number of local businesses.

 

In March 2017, Google opened the program to movies, museums, sports teams and leagues in the US and Brazil. Musicians in Brazil were also invited to participate.

There’s no way to access actual Google Posts from the Google Posts home page. These only appear within search results, when triggered by searching by name for people and businesses approved to use the system. There’s also no way to see all the posts that a particular person or business has posted. Posts might also disappear over time, as has been the case with US presidential candidates.

 

 

Our take on this new feature is that google wants businesses to post on their google business page rather than their websites, and by doing so matching the relevance to the posting with your business page to show better results to the search. 

For more information on these new Google features visit the LOH Digital website or  please contact us via email oli@lohdigital.com

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