HOW THE BANNERS ADS WORK?
In October 27th of 1994 the first banner was launched on Wired Magazine and it was a simple banner that said "Have you clicked your mouse right here? You will" an the banner sent the user to an AT&T campaign. In fact that banner is so popular among all the online advertising tactics that have its own domain - thefirstbannerads.com
Let's begin with the basics:
1. WHAT IS BANNER ADVERTISING?
Banners advertising is also called display advertising ( as opposed to text-only ads) because of the visual nature of banner advertising. Its purpose of banner is to promote a brand, product or service. The banner advertising can take the visitor from the host website to the advertiser's website or a specific landing page.
2. WHAT IS A BANNER AD?
A banner Ad is an advertising displayed into a web page. The advertisement is an image or animated multimedia object so they can be static or animated, depending on the technology used to make them.
3. HOW DO BANNER ADS WORKS?
Banners ads are intended to generate traffic to a website by linking to it. Also can function as regular, print advertisements: Inform, notify about new product, increase brand awareness and so on.
So, why your business have to use banner advertising?
Lead generator - It's a great way to build your users base. Yo can use banner ads to get more users sign up and try your product/service.
Retarget your audience - If somebody came on your website but didn't fill any form or didn't buy your product you can "retarget" them or fallow them all across the internet with banner ads.
Generally, banner ads are placed in high traffic websites that offer interesting or useful content.
4. WHY IS BANNER ADVERTISING EFFECTIVE?
One advantage of the digital advertising over the traditional is that effectiveness can be easily measured. Regarding banner ads, the main effectiveness indicator is the CLICK-TROUGH RATE (CTR), this is calculated by dividing the number of users who clicked on the ad by number of times the ad was displayed (or impressions).
For instance, one might say that a certain ad has a click-through rate 3%. That means out of 100 impressions delivered, the banner was clicked on three times.
Therefore, the higher the CTR, the more effective advertisement is. It's that simple!
Banner advertising can be a real deal for your business if you know how to optimize it an get the best out it. LOH Digital is ready to launch a very cool digital campaign to increase your leads. Call us today to find out how, we have plans for all kinds of budgets.
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