Hispanic consumers want a frictionless mobile experience
Getting the mobile fundamentals right is critical. To stay ahead of consumer needs, it’s important to lay the groundwork with mobile now. Marketers need to think about optimizing their brand’s entire mobile footprint to ensure success in the future. And speed is key here. No matter how great your mobile site looks, if it loads slowly, users will abandon it.
By analyzing 900,000 mobile ad landing pages across 126 countries, we’ve established new industry benchmarks for mobile page speed. The open-source Accelerated Mobile Pages (AMP) Project launched 18 months ago helps make the mobile web faster and better. And now we’re working with advertisers to send paid mobile traffic from search ads to AMP landing pages, making the path to purchase faster for consumers. That’s a critical milestone given that for every second delay in mobile page load, conversions can fall by up to 20%.
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