Hispanics embrace smartphones
New smart devices are emerging, and Hispanic consumers are embracing new ways to interact with them, like voice commands. As a result, the micro-moment behaviors kick-started by mobile will only multiply.
50% of Hispanic people use three or more connected devices.
For every second delay in mobile page load, conversions call fall by up to 20%. As page load time goes from 1 second to 3 seconds, the probability of bounce increases 32%.
70% of smartphone users who bought something in s store first turned to their phone for information about that purchase.
91% of Smartphone owners purchased or plan to purchase something after seeing an ad they described as relevant.
internet users are 36% more likely to use a smartphone when they look for availability of an item in a local store now than a year ago.
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